Uncover Your Organization’s Unique Social Purpose

B Local Ontario and Purpose Pathways combine for an interactive, 90-minute webinar designed to help B Corps and purpose-driven businesses explore and articulate their Social Purpose. As B Lab moves toward new standards requiring a “Public Purpose” prerequisite, now is the time to deepen your understanding of what Social Purpose really means - and how it can guide your company’s future.

Led by Purpose expert Mary Ellen Schaafsma, this session will go beyond the buzzwords. We clarify the difference between mission, impact models, and true purpose - why it matters, how to craft it, and how to embed it as your organization’s North Star. 

View the recording below.