Prepare for the New B Corp Standards
January 12, 2026
Uncover Your Organization’s Unique Social Purpose
Join B Local Ontario and Purpose Pathways for an interactive, 90-minute webinar designed to help B Corps and purpose-driven businesses explore and articulate their Social Purpose. As B Lab moves toward new standards requiring a “Public Purpose” prerequisite, now is the time to deepen your understanding of what Social Purpose really means - and how it can guide your company’s future.
Led by Purpose expert Mary Ellen Schaafsma, this session will go beyond the buzzwords. We’ll clarify the difference between mission, impact models, and true purpose - why it matters, how to craft it, and how to embed it as your organization’s North Star. You’ll get hands-on with a practical framework and take part in small-group breakout discussions to apply what you’ve learned.
Whether you're a certified B Corp, B or purpose-curious, you'll leave with new clarity, peer connections, and expert guidance. Don’t miss this chance to future-proof your impact strategy - and build a more meaningful business.
Register now for the virtual event on June 19 to get prepared for the new standards - when a clearly articulated, authentic, business-relevant Purpose will be a must!
This is a hands-on session perfect for:
- Existing certified B Corps
- Businesses considering B Corp certification
- Organisations looking to revisit or refine their purpose
- Leaders, founders, and changemakers committed to stakeholder-led governance
- Anyone interested in social purpose
Make sure to bring your company's mission and/or vision statement with you for the practical exercise to build the purpose statement.
